Market Research Report Provides Insights to PEEC

Thanks to a grant from the Los Alamos Community Foundation, the Pajarito Environmental Education Center (PEEC) was able to hire the University of New Mexico’s Bureau of Business and Economic Research to conduct a market research project about the Los Alamos Nature Center. The project surveyed people who had and had not visited the nature center, and the final report provides insights into what people enjoy about visiting the nature center and what might make non-visitors give it a try.

The full report may be viewed here.

PEEC is grateful to all the volunteers who helped to get survey responses at Starbucks, Metzger’s and events around town. Thank you, also, to the owners of businesses who let survey-takers set up outside. And thank you to community members who forwarded the survey link to their groups and lists. PEEC was also impressed by the hard work of the UNM BBER staff, and is grateful to the Los Alamos Community Foundation for funding. Thanks to your help, PEEC will be able to improve its offerings and target its marketing to serve even more of our community. 

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